Muesli spotted in the South West

Blogged by Carol:

Here's a photo sent by Gill and David with the first sighting of our new muesli down in the South West, spotted in Sainsburys at Pinhoe in Exeter. The eagle eyed will also spot that Sainsburys currently have 1/3rd off our Jordans Country Crisp and it looks to be selling fast in Exeter!

We think inside the box!

Blogged by Carol:
Last week Ben and I went down to London to see the posters that are going to launch our new muesli range. These posters will be appearing in the car parks of Sainsburys, Tesco, Asda, Waitrose & Morrisons supermarkets during October. You probably can't read the text in the photo but they say 'We think inside the box - it's not just the box we've made tastier" to highlight the new packaging and the new recipes. Later in October there will be magazine adverts too which we'll reveal on the blog soon!

Emma Bridgewater bowls

Blogged by: Carol
To celebrate our muesli makeover, Emma Bridgewater's specially designed bowls are now shown on her website : http://www.emmabridgewater.co.uk/productlist.aspx?cid=NEW&language=en-GB. You can't buy them yet - it's like a pre-sale preview! They will go on sale at the end of September when the new muesli packs hit the supermarket shelves. Anyone who orders a bowl will also get a free sample of our new muesli. As the bowls are a limited edition, there are only 1000 on sale plus we've kept another 1000 for competition prizes that you'll see in the press soon. I've been trying to work out how to get my hands on one of the bowls but Rachel has cleverly hidden them somewhere we can't find them!

Happy days!

Blogged by Carol:

Our picture today shows Andy our engineer - the reason for his beeming smile is he's holding the first packet ever produced of our brand new muesli!

Muesli 'makeover'

Blogged by Carol:

After months of hard work on our muesli ‘makeover’ it was great to receive today the first samples of the new packs hot off the printing press. We took the packs over to our local store to have a look at them on the supermarket shelf and were pleased to see that the Biggleswade shoppers were as excited about the new look as we are!

Not long to go now until our tasty new recipes will be out on the shelves for real…